We at Pinshop and our affiliates are committed to protecting your privacy. This Privacy Policy applies to the personal information and data collected by Pinshop when you interact with our websites, product and services, and any other sites or services that link to this Privacy Policy.


This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. This Privacy Policy also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy “Personal Data” means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy.


If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through the Pinshop admin or by email).


Our values

Trust is the foundation of the Pinshop platform and includes trusting us to do the right thing with your information. Three main values guide us as we develop our products and services. These values should help you better understand how we think about your information and privacy.


  • Your information belongs to you

We carefully analyze what types of information we need to provide our services, and we try to limit the information we collect to only what we really need. Where possible, we delete or anonymize this information when we no longer need it. When building and improving our products, our engineers work closely with our privacy and security teams to build with privacy in mind. In all of this work our guiding principle is that your information belongs to you, and we aim to only use your information to your benefit.


  • We protect your information from others

If a third party requests your personal information, we will refuse to share it unless you give us permission or we are legally required. When we are legally required to share your personal information, we will tell you in advance, unless we are legally forbidden.


  • We help merchants and partners meet their privacy obligations

Many of the merchants and partners using Pinshop do not have the benefit of a dedicated privacy team, and it is important to us to help them meet their privacy obligations. To do this, we try to build our products and services so they can easily be used in a privacy-friendly way. We also provide detailed FAQs and documentation covering the most important privacy topics, and respond to privacy-related questions we receive.


Why we process your information

We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription payments to use the Pinshop platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). Laws in the European Economic Area (“EEA”) and in the United Kingdom (“UK”) call these reasons “legitimate interests.” These “legitimate interests” include:

  • preventing risk and fraud
  • answering questions or providing other types of support
  • helping merchants find and use apps through our app store
  • providing and improving our products and services
  • providing reporting and analytics
  • testing out features or additional services
  • assisting with marketing, advertising, or other communications

We only process personal information for these “legitimate interests” after considering the potential risks to your privacy and balancing any risks with certain measures—for example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information, or the technical measures we use to protect your information.


We may also process your personal information where you have provided your consent. In particular, where we cannot rely on an alternative legal basis for processing, where you direct us to transfer information to a third party, where we receive your data from a third party is sourced and it already comes with consent or where we are required by law to ask for your consent (including in the context of some of our sales and marketing activities). At any time, you have a right to withdraw your consent by changing your communication choices, opting out from our communications or by contacting us.


Depending on whether you are a merchant, customer, partner, user or visitor, please refer to our supplemental privacy policies, as relevant, to understand our purposes for processing, categories of recipients and legal basis for processing for each type of personal data.


Your rights over your information

We believe you should be able to access and control your personal information no matter where you live. Depending on how you use Pinshop, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information. We will not charge you more or provide you with a different level of service if you exercise any of these rights. Please note that a number of these rights apply only in certain circumstances, and all of these rights may be limited by law.


If you buy something from or otherwise provide your information to a Pinshop-powered store and wish to exercise these rights over information about your purchase or interaction, you need to directly contact the merchant you interacted with. We are a processor and process information on their behalf. We will of course help our merchants to fulfill these requests to the extent required by law, such as by giving them the tools to do so and by answering their questions.


If you are a merchant, partner, Shop user, Pinshop employee, website visitor or other individual that Pinshop has a direct relationship with, please submit your data subject request through the email. Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may use a third party to collect and verify identification documents. Further information about rights available to US residents can be found below under the header “United States Regional Privacy Notice”.


If you are not happy with our response to a request, you can contact us to resolve the issue. If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection or privacy authority at any time.


Where we send your information

We are a Chinese company, but we work with and process data about individuals across the world. To operate our business, we may send your personal information outside of your state, province, or country, including to the United States. This data may be subject to the laws of the countries where we send it. We take steps to protect your information when we send your information across borders.


Depending on whether you are a merchant, customer, partner, user or visitor, please refer to our supplemental privacy policies, as relevant.


Transfers outside of Europe and Switzerland


Some of the third parties described in this Privacy Policy, which provide services to us under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share Personal Data of individuals in the EEA, Switzerland or UK with third parties, we use a variety of legal mechanisms to safeguard the transfer including the European Commission-approved Data Privacy Framework Standard Contractual Clauses, as well as additional safeguards where appropriate. For transfers to or from the United Kingdom, we make use of the UK Addendum. For transfers to or from Canada, we make use of the standard contractual clauses. With respect to personal data received from or transferred to Canada, Pinshop is subject to the regulatory enforcement powers of the Office of the Privacy Commissioner of Canada. Please contact us if you need more information about the legal mechanisms we rely on to transfer personal data outside the EEA, Switzerland, Canada, and UK.


Finally, while we do what we can to protect your information, we may at times be legally required to disclose your personal information (for example, if we receive a valid court order).


How long do we retain your information

We will retain your personal data only for as long as necessary to fulfill the purposes for which we have collected it. To determine the appropriate retention period, we consider the amount, nature and sensitivity of your personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our policies. If you stop using our services or if you delete your account with us, we will delete your information or store your information in an aggregated and anonymized format.


Depending on whether you are a merchant, customer, partner, user or visitor, please refer to our supplemental privacy policies, as relevant, for further details on the retention of your personal information.


How we protect your information

We secure Personal Information that you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure.  We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure.  However, no data transmission over the Internet or wireless network can be fully guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge: (a) the Internet has some security and privacy limitations that are beyond our control; (b) we cannot guarantee the security, integrity, and privacy of information and data exchanged between you and the Website and Services; and (c) despite best efforts, a third party may view or tamper with any such information and data while in transit.


How we use “cookies” and other tracking technologies

We use cookies and similar tracking technologies on our website and when providing our services. For more information about how we use these technologies, including a list of other companies that place cookies on our sites, a list of cookies that we place when we power a merchant’s store, and an explanation of how you can opt out of certain types of cookies, please see our Cookie Policy.


Privacy of Children

The Website and Services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from children. If you learn that your child has provided Personal Information to us without your consent, you may contact us by e-mail at or as otherwise set forth below.  If we learn that we have collected a child’s Personal Information in violation of applicable law, we will promptly take steps to delete such information and terminate the child’s account.


How you can reach us

If you would like to contact us to understand more about this Privacy Policy or concerning any matter relating to individual rights and your Personal Information, please contact us at:



United States Regional Privacy Notice

This United States Regional Privacy Notice (“US Notice”) supplements our Privacy Policy and all supplemental privacy policies on (together, the “Pinshop Privacy Policies”).

This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your personal information and, depending on how you use Pinshop and where you reside, how to exercise available rights under various applicable privacy laws in the US, specifically the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the “US Privacy Laws”).

What information we collect and share about you

To provide our apps and services to you, we must process information about you, including personal information.

We do not “sell” your personal information as that term is defined under US Privacy Laws.

Here is a summary of the categories of personal information we may have collected about you over the past 12 months and with whom we may have disclosed that information to, depending on how you use Pinshop.

Categories of personal information collected Recipients of personal information

l Identifiers, including name, email address, mailing address, phone number;


l Personal information categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, credit or debit card information;


l Commercial information, including products you purchase, place in your shopping cart, favorite or review (if you are a customer) and information you provide us about you and your business (if you are a merchant);


l Photos and videos, which may include face imagery, if you choose to provide them.


l Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our apps and sites;


l Geolocation data, including your mailing and billing address;


l Inferences, or information derived from other personal information about you, which could include your preferences, interests, and other information used to personalize your experience;


l Other information you provide; and


l Sensitive personal information, which may include:

n Government-issued identifiers, including  social security, driver’s license, state identification card, or passport number;

n Your account access credentials (such as account log-in, financial account, debit or credit card number in combination with any required security access code, password, or credentials allowing access to an account);

n Your device’s precise location (if you are a Shop App user, but only when you allow Shop to access this information);

n Information you voluntarily disclose that may reveal certain characteristics about you such as your racial or ethnic origin or sexual orientation

n The contents of email messages in the email inboxes that you connect to your Shop account, and information from email messages you transfer to the app to be included in your order history (if you use Shop).


l Companies who help us provide you with our services, including cloud storage providers, payment processors, fulfillment partners, security vendors, email providers, marketplaces and data analytics vendors;


l Advertisers and marketing vendors;


l Merchants whose shops you visit or make purchases from;


l Partners who provide a range of services to merchants, such as by developing apps or themes for use by merchants, serving as an affiliate that refers potential merchants to us, or helping merchants build or manage stores;


l Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm.



Why we collect and share your Personal Information

We use and share your personal information for the purposes set out in the Pinshop Privacy Policies. For categories of sensitive personal information that we collect, we only use or disclose such information either with your specific consent when required, or as otherwise permitted by law.

Sources of Personal Information

To make commerce better for everyone at Pinshop, we collect and use personal information provided by:

  • You: We collect the information you provide when you use our platform, including when you sign up for Pinshopas a merchant, visit a Pinshop-powered store, fill in order information, visit one of Pinshop’s websites or contact Pinshop  We collect account and payment information you provide to us (including information about your business if you are a merchant), Pinshop stores or items you save to favorites, purchases you make, reviews you post, and how you otherwise interact or communicate with stores or other users on our apps or services. We also collect information about how you browse through our apps and sites, including search terms you may enter.
  • Your device(s): We collect information from and about the devices you use, including computers, phones, and other web-connected devices you use to access our apps or services, and we combine this information across different devices you use.
  • Third parties: We receive information from partners who help us provide you with our services including the following:
    • Email providers. If you use the PintreelApp and you connect your third party inboxes, such as Gmail or Outlook (according to their terms and policies and as permitted by applicable law), we receive information to identify shopping-related emails and display within Pintreel information about specific orders you have made, stores you have engaged with in the past, and other related information.
    • Service Providers. We receive information from our service providers, who help us provide services to our merchants, like reviewing accounts for fraud or other concerns.
    • If you use the PintreelApp, we receive information about purchases you have made from other marketplaces or platforms, such as Amazon, that you choose to connect through Pintreel. This information helps us to provide and improve Shop, to personalize your experience using our apps and services, and to determine if you are eligible for specific offers or payment methods.
    • We work with third party subprocessors for cloud hosting, content delivery, data analysis, internal logging, fulfillment services and email transmission, among others, to provide you with our services. For more information, see Pinshop’s subprocessors.
    • Analytics and cookie We receive information through our use of cookies, social plugins (such as the Facebook “like” button), pixels and tags for business purposes, such as providing information to help measure how users interact with our website content. For more information about how we use these technologies, see our Cookie Policy.

How long we keep your information

Because we need your personal information to provide Pinshop services, we generally keep your personal information, including sensitive personal information, while you use Pinshop products or services or until you tell us to delete your information. We may also keep personal information to comply with legal obligations or protect our or other’s interests.


If you are a merchant operating a Pinshop-powered store, and you close the store, stop paying your subscription fees, or we terminate your account, we retain store information for two years before we begin the deletion process.


When you visit or make a purchase from a merchant’s Pinshop-powered store, we act as a service provider or processor for the merchant, and the merchant, not Pinshop, decides how long your information is retained.

Your rights over your information

Depending on where you live, how you use Pinshop, and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know: The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
  • Right to Request Correction: The right to request that we correct inaccurate personal information that we maintain about you.
  • Right to Request Deletion: The right to request that we delete personal information that we have collected about you.

To exercise your rights, including the “right to know” and “right to delete,” please submit a request through the email.


If you have visited or made a purchase from a merchant’s Pinshop-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.

Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.


Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.

For information on the CCPA requests we have received, please see here. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact Pinshop Support.


We will not discriminate against you for exercising any of these rights.

How you can reach us

If you would like to ask about or have concerns about how we process your personal information, please contact Pinshop Support. If you want to make a request relating to your personal information, please contact us using the methods set out in the section immediately above.